August 24 – Premier League Leicester City have taken a step toward the blockchain technology business announcing a global partnership with FansUnite Entertainment. Fans Unite becomes the club’s first Official Blockchain Sports Data Partner.
FansUnite is a blockchain protocol focussed on the sports data industry bringing fans together to directly provide sports data using new cryptocurrency and the token economy.
The global community “allows fans to view verified statistics on the success ratios of other users in order to increase their winning percentages – a practice that is increasingly popular among fantasy sports players and other gaming application users,” said a Leicester City press release.
FansUnite’s blockchain technology is tamper-proof and a transparent global store for sports data.
“Leicester City … are at the forefront of incorporating new technology to help improve player performance and fan engagement. Partnering with a globally recognised brand that shares our commitment to improving conditions for sports fans through the application of new technology was a natural fit,” said Darius Eghdami, FansUnite CEO.
No value or term was given for the deal.
Jonathan Gregory, Leicester City’s commercial director, welcomed FansUnited to the club saying: “They share our belief in the power of football to bring supporters together whether that is at King Power Stadium or around the world. FansUnite is an innovative brand looking to bring transparency and collaboration to their industry and we are delighted to be part of this journey.”
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