September 24 – Juventus is the second of Europe’s big clubs to announce a deal with Socios.com to launch a fan token. The blockchain-based platform will give supporters who buy-in a mobile voting and polling platform designed to influence club decision making. Tokens will be tradeable.
Earlier this month Paris Saint-Germain confirmed Socios.com as their Official Branded Cryptocurrency Partner with a view to develop a blockchain strategy and the next generation of fan engagement programmes.
But Juventus look as though they will be first out the blocks in terms of a token launch, with an aim to release the Fan Token Offering (FTO) in the first quarter of 2019.
Giorgio Ricci, co-chief revenue officer, Head of Global Partnerships and Corporate Revenues at Juventus said: “We are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”
The Juventus Official Fan Token will only be available through Socios.com, and will be tradeable against the platform’s native token, $CHZ. Details of the cost of the token and the voting and polling rights it will enable are still to be released.
“Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream,” said Alexandre Dreyfus, CEO & Founder of Socios.com.
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