January 30 – LaLiga has combined with the Global Sports Innovation Center powered by Microsoft (GSIC) to launch a global competition for digital start-ups with football related product that are “disruptive solutions”.
The aim is to find and invest in new technology drivers for LaLiga’s growth internationally and domestically.
The competition application process is open until March 30, and will initially conclude with the selection of 25 startups who will present their projects on-line. From them 10 finalists will be chosen.
The final 10 will have the opportunity to develop their projects within GSIC.
LaLiga said “the solutions must be based on four cornerstones:
- Media: OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy.
- Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games
- Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management.
- Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research.”
Iris Cordoba, the general manager of GSIC, said: “We are committed to innovative companies and organisations that add value to the sports industry in their digital transformation processes. Forming part of this initiative allows us to support LaLiga’s innovation strategy and offer the finalists membership of GSIC, which has a 200-strong company network, mentors and activities which will create the possibility of launching a pilot project with LaLiga.”
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