May 7 – Concacaf has added car lubricants brand Valvoline as an official partner of the expanded 2019 Gold Cup.
Valvoline will underwrite the ‘High Mileage Stats of the Game’ digital platform and will also have a major presence at Fútbol Fiesta, the pre-game fan zone activity. As part of the agreement, Valvoline is partnering with O’Reilly Auto Parts to expand reach to retail consumers through advertising, digital, social and pre-game activations.
Valvoline joins Allstate Insurance Company, Camarena Tequila, Cerveza Modelo, Nike, Scotiabank, Sprint and Toyota as official sponsors.
“We are proud to welcome Valvoline, a renowned global brand with over 150 years of heritage, as an official partner for the Concacaf Gold Cup,” said Concacaf general secretary Philippe Moggio. “Valvoline shares our passion for the game and vision to provide an innovative and premium quality experience to fans as they interact and consume the best football in the region.”
Played every two years, the 2019 edition of the Gold Cup has been expanded to 16 teams and will see group games played outside the US in Costa Rica and Jamaica for the first time. A further 15 venues in 13 US cities will be used with the final being played at Chicago’s Soldier Field. Eight of the stadiums to be used are in consideration for the 2026 World Cup.
“We’re proud to be an official partner of the 2019 Concacaf Gold Cup and to join such a passionate group of sports fans,” said Tim Ferrell, Valvoline Vice President of Brand Equity and Consumer Marketing. “We look forward to sharing in the excitement of the games and showcasing Valvoline’s commitment to innovation, hands-on expertise and world-class products to a global audience.”
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