May 9 – Arsenal have added a content layer to their ‘Visit Rwanda’ sleeve sponsorship via a deal with National Geographic.
The new partnership will utilise National Geographic’s photographic and storytelling capabilities to highlight the tourism opportunities that our Visit Rwanda has to offer.
This content will be available to National Geographic’s audience around the world, through their digital and social travel platforms.
Arsenal signed a one-year shirt sleeve deal with The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, in May last year. “Visit Rwanda’ also become the club’s official Tourism Partner with ‘Visit Rwanda’ logo will feature on the left sleeve of all Arsenal teams this season.
Rwanda Development Board chief executive officer, Clare Akamanzi, said onnthe signing of the deal: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.
“Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.
“Renowned for our incredible and unique Mountain Gorilla tracking experience, tourists can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the tourist attractions available while in Rwanda.”
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