June 7 – Aston Villa, who won the €170 million play off game to return to the Premier League after a two-season absence, has announced a one-year principal partner deal with online gaming company W88.
Described by Villa as a “record-breaking commercial agreement”, the Asian company’s logo will feature on the club’s Premier League Kappa home and away shirts as well as first-team training wear.
Aston Villa’s Chief Commercial Officer, Nicola Ibbetson, said: “The Club is delighted to welcome W88 as a new Principal Partner of the Club, their logo will sit proudly on our kit for the 2019/20 Premier League season. This is a record-breaking commercial Partnership for the Club, our promotion to the Premier League offers our Club Partners a global platform to reach our worldwide fan base.”
W88 – which markets sports betting, live dealer casino, poker, slots and lottery games – will use the Villa sponsorship to principally push its brand in Asia. No figure was given for the deal.
Hilly Ehrlich, W88 Business Development Manager, said: “We are both thrilled and excited to be working with Aston Villa, who, for more than 140 years, have been one of England’s top football clubs. We look forward to engaging with the fans, players and club management in the coming months. W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”
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