June 14 – Aston Villa, £170 million play-off winners, have moved swiftly to sign their first sleeve sponsor. Asian betting firm BR88 will take the position in a one-year deal.
BR88 will also join W88 and Kappa as a Principal Partner of Aston Villa. The BR88 logo will feature on the sleeve of first team and adult replica shirts.
Nicola Ibbetson, chief ccommercial officer at Aston Villa, said: “We’re very pleased to welcome BR88 to Aston Villa as our first ever Sleeve Partner on our club’s prestigious kit. We’re looking forward to working with BR88 to engage our global audience with a unique and exciting user experience across their platforms. This is an excellent commercial agreement for the club.”
Shirts with BR88’s branding on launch next month when the new 2019/20 kits are unveiled. No value was given for the deal.
Morgan Lee, Business Development Director of BR88, said: “This exciting new Partnership between Aston Villa and BR88 gives both parties an amazing opportunity to reach a new global audience, while BR88 will jointly engage with the club’s existing worldwide fanbase.”
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