August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.
SEAT launched its sports car brand in February last year and in its first year sold 14,400 car. It is now launching new models as well as participating in the TCR motor racing series. As part of the brands next phase it is beginning a push into international markets.
A SEAT press release said: “CUPRA and FC Barcelona will serve to create unique experiences for their community of fans worldwide as well as to develop urban mobility projects around the Camp Nou stadium.”
SEAT president and chairman of the board of CUPRA Luca de Meo, said: “This innovative alliance with one of the world’s greatest football clubs shows our strong commitment to the CUPRA brand and the future of mobility in Barcelona. Furthermore, partnering with a universal institution such as FC Barcelona with a fanbase of over 340 million will support our globalisation strategy.”
CUPRA will become one of FC Barcelona’s Global Official Partners. Marketing promotion for CUPRA will include visibility at the Camp Nou, including a temporary dedicated area to be installed outside the stadium for Barça fans to discover the brand.
SEAT, CUPRA and Barca will also jointly develop micro-mobility and electro-mobility solutions around the stadium as a test laboratory for urban mobility projects in Barcelona.
Barcelona president Josep Maria Bartomeu said: “We celebrate the incorporation of CUPRA as FC Barcelona’s new Official Automotive and Mobility partner. We are setting out on a new road together, based on such shared values as demand, passion, ambition and teamwork. An innovative alliance that will enable us to offer unique experiences to our fans around the world and through which we shall also have the opportunity to collaborate with the development of new solutions to help improve urban mobility.”
No value was given for the deal.
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