September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.
Starting with then 2019/2020 Serie A season, Hugo Boss will supply all official club uniforms for the players, coaches, directors and technical staff.
“The partnership with Hugo Boss confirms Inter’s strategy of teaming up with brands of the highest calibre,” said Inter corporate CEO Alessandro Antonello. “Inter are the pride of the city of Milan, the global fashion capital. Both Inter and Hugo Boss have always been synonymous with innovation and ambition and we have no doubt that this will be a hugely successful partnership.”
Hugo Boss also has deals with Real Madrid, Bayern Munich, Paris Saint-Germain and Tottenham Hotspur.
For Inter the fashion brand has created a range that includes a dark blue suit combined with a blue cotton stretch shirt and a navy silk tie with the Inter logo. In addition to this formal look, Boss has created a smart casual look which includes a light-weight nylon bomber jacket, dark blue draw string pants, a navy cotton shirt and dark blue turtleneck or crew neck sweaters. The range will be available in will be available in Boss stores in Rome, Milan, Florence and Verona.
Volker Herre, managing director (Southern Europe) at Hugo Boss, said: “Inter are a legendary club and one of the most successful teams in the world. This is why they are the perfect partner for our brand and why we’re really happy about this excellent collaboration.”
No value was given for the deal but everyone in the press kit looks very smart.
Contact the writer of this story at moc.l1734968133labto1734968133ofdlr1734968133owedi1734968133sni@n1734968133osloh1734968133cin.l1734968133uap1734968133