September 16 – Premier League Leicester City have confirmed Asian gaming business Yabo Sports as an official club partner.
Yabo Sports’ brand will be displayed on the club’s matchday LED advertising and interview backdrops with a marketing objective being the reach of the Premier League’s global broadcast footprint.
Dean Hawkes, CEO of Yabo Sports, said: “The Premier League is the most popular and watched football league in the world and a league that enjoys an ever-growing global reach. We see this partnership with the Club forming a key part of our expanding sponsorship portfolio as we continue to grow our brand profile in key regional territories.”
Yabo Sports was only founded in 2015 but has rapidly built a gaming platform based on sport data and entertainment, “with their mission being to create a full-scale entertainment experience by delivering exciting content and diversified pan-entertainment projects for its ever-growing millions of users,” said a club press release.
Harj Hir, head of partnerships at Leicester City, said: “They have partnered with some of the major football clubs in Europe and sporting events across the world, which demonstrates their strong profile within a competitive industry.”
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