September 19: Italian giants Juventus have announced 10bet as the club’s official gaming and betting partner in a three-year deal.
The deal will be focussed on Juventus’ overseas fan based.
At the core of the promotional activity will be the development of digital promotional content and marketing activities for Juventus supporters, including competitions and give-aways.
Giorgio Ricci, Juventus Chief Revenue Officer, said: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.
“The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies.
In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”
The Juventus deal is 10bet’s biggest football sponsorship commitment to date, though no value was given for the deal.
“We’re thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles. We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership,” said a 10bet press release.
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