January 16 – Sports drink BodyArmor has expanded its partnership within Major League Soccer, announcing it now has ties with 19 of the MLS’s clubs.
Last September BodyArmor became the MLS’s official sports drink partner, starting with the 2020 season. The BodyArmor company logo and branding will feature pitchside at MLS games on coolers, cups, squirt bottles and towels.
BodyArmor is now the number sports drink sold in US convenience stores and racked up more than $700 million in retail sales in 2019.
The deal with the clubs will see BodyArmor expand deeper into the professional club scene to “work with MLS club youth programs to fully support coaches and team managers with sideline equipment and essential hydration needs.”
Last September BodyArmor became the MLS’s official sports drink partner, starting with the 2020 season. The BodyArmor company logo and branding will feature pitchside at MLS games on coolers, cups, squirt bottles and towels.
BodyArmor is now the number sports drink sold in US convenience stores and predicted to surpass $700 million in retail sales by the end of 2019.
BodyArmor has NBA superstar Kobe Bryant as a 10% shareholder. Bryant, a soccer fan, announced the deal with the clubs with a personal commitment to lend his own brand and presence both to the marketing of the game.
“Hopefully what my involvement will do is help with some of the marketing and storytelling of the game,” said Bryant. “The most important thing, particularly in some of these newer markets that are coming now, is the marketing and the storytelling of the players. Who they are, the beauty of the game, educating fans of what’s a beautiful play, things of that nature. With our partnership with BodyArmor we’re absolutely looking forward to doing those stories and getting that word out there more.”
Clubs committed to the BodyArmor partnership are: Austin FC (who begin MLS play in 2021), Chicago Fire FC, Colorado Rapids, Columbus Crew SC, D.C. United, FC Cincinnati, Houston Dynamo, Inter Miami FC, Los Angeles FC, Minnesota United FC, Nashville SC, New York Red Bulls, New York City FC, Orlando City SC, Philadelphia Union, Portland Timbers, San Jose Earthquakes, Seattle Sounders, and Sporting Kansas City.
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