January 31 – Beach Soccer World Wide (BSWW), organisers of the Beach Soccer World Cup and the upcoming Mundialito de Clubes in Moscow, has signed a multi-year deal with Puma to become an Official Global Partner.
With immediate effect Puma will supply the official balls for all BSWW competitions as well as uniforms for officials and entertainment crew.
Puma will have brand visibility and activation rights at all BSWW events, with co-exclusivity on some
assets with the joint partner La Liga.
Puma’s head of sports marketing – Teamsport, Manolo Schürmann, (pictured right) said: “In PUMA we believe that there should not be any football without PUMA, and no PUMA without football. And this is where beach soccer comes into scene. Beach Soccer is not only a part of football, but a unique sport in itself. And I think it is a great match between PUMA and Beach Soccer. Beach soccer requires a lot of skill and it is a very fast sport, just as we are Forever Faster as a Brand.”
The deal has been completed less than two weeks before the Beach Soccer Club World Cup – Mundialito de Clubes – in Moscow at the Mega Sport Arena where the new Puma ball will make its official debut. The eight-team championship draws the top ranked teams from confederations around the world who will play off in two groups of four followed by semis and a final.
Beach Soccer World Wide president, Joan Cusco (pictured left), said: “PUMA and BSWW are a perfect fit for each other as we both share common goals and values. Teaming up with such a prestigious brand makes us really happy, and we are delighted that they have seen the true value of beach soccer and everything the sport can offer.”
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