January 31 – Major League Soccer (MLS) and U.S. Soccer have appointed Stats Perfom as their exclusive official data deal with Stats Perform.
Stats Perform will sell the data in the commercial marketplace, including to betting operators in the rapidly expanding US online gambling market.
The data specialists will also repackage the data using their “AI capabilities to create superior fan, spectator and bettor experiences for men’s and women’s soccer competitions in the United States through Stats Perform’s RunningBall, Opta and Integrity services”, said a press release.
“We’re delighted to announce we have been chosen as the exclusive global data partner for MLS and U.S. Soccer,” said Alex Rice, Chief Rights Officer at Stats Perform. “As a trusted partner of MLS for over 10 years and U.S. Soccer for three years, we look forward to delivering the highest quality data to create the best experiences for fans and bettors, while continuing to support the growth of soccer in North America.”
Stats Perform has exclusive rights collect match and player data for global broadcast, media, betting and professional teams for all MLS, U.S. Open Cup and Men’s and Women’s National Team matches.
Betting operators will be offered an ‘official ultrafast data feed’ for the first time from all MLS, and select U.S. National Team and U.S. Open Cup matches.
Stats Perform will also access data from more than 3,000 U.S. Soccer Development Academy matches, with the aim of using data to identify talent for the Federation and clubs.
“The partnership with Stats Perform further represents U.S. Soccer’s commitment to using data and technology to grow the game domestically,” said U.S. Soccer Director of Analytics and Research Ross Moses. “Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space. With coverage of not only the senior national teams but also youth and club competitions like the U.S. Open Cup, we continue to push ourselves to find competitive advantages on the field and build our connection with fans off it.”
As part of the agreement the Stats Perform Integrity Unit will run a player education programme aimed at preventing match manipulation and betting fraud as well as monitor betting markets for suspicious activity.
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