September 17 – Online gaming company W88 has extended its sponsorship with Premier League Leicester City to the end of the current 2020/21 season. No value was given for the deal.
W88 became the Club’s Official Betting Partner in 2018. The extended deal will take them through Leicester’s 2020/21 Premier League and UEFA Europa League campaigns.
Hilly Ehrlich, Business Development Manager at W88 said: “We’re delighted to continue our partnership with Leicester City Football Club for the 20/21 season which allows us the opportunity to grow our brand globally. As well as the excellent awareness the partnership brings to us, delivering content together with the players helps bring our customers closer to the action”.
W88, which has a multi-lingual platform with a strong focus on Asia will activate its sponsorship via unique content using club players, as well as brand exposure on pitch-side LED advertising and club digital platforms.
Harj Hir, head of partnerships at Leicester City, said: “We’re really pleased that W88 are continuing their partnership with us. It’s great to have such an ambitious brand on board and we look forward to creating more unique content with them for our fans in the UK and around the world to enjoy.
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