September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.
LT (full name Le Tou), in what is understood to be a £500,000 deal, also becomes the club’s new Principal and official betting partner.
LT CEO Ronald Tan, said: “We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 year old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”
LT was founded in 2004 and was one of the first Asian gaming businesses to provide cash-based online gaming entertainment services.
Skilling is a Scandinavian-owned fintech brand, founded in 2019, and provides users with a platform to trade in more than 800 forex and CFD financial instruments.
Nicola Ibbetson, Chief Commercial Officer said: “We are delighted to announce Skilling as a global partner of the club. Skilling are young and exciting brand that match our own ambitions. We look forward to welcoming them to the Villa family for our upcoming campaign.”
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