October 5 – LaLiga’s Valencia have taken a deeper step into the digital world with a two-year partnership agreement with Canadian augmented reality specialists ImagineAR.
The technology allows sports teams to create their own AR mobile campaigns to help drive fan activation and engagement.
ImagineAR will provide Valencia with the IOS and Android SDK that integrates into their mobile app, providing Valencia with a back-office reporting tool for the club to generate market intelligence and insights.
Valencia CF President Anil Murthy said: “With this unique season being played so far behind closed doors and without our fans, ImagineAR will allow us to keep a strong personal connection with them… The resulting immersive experiences will create fun, energy and excitement that can be shared with other fans on all social media platforms.”
Valencia has been looking to embrace the opportunities of increased digital integration and recently launch it ‘VCF Innovation Hub’ to lead in the area, saying it “demonstrates our commitment to adapting the newest and best of breed technologies to make our club stronger.”
Alen Paul Silverrstieen, CEO of ImagineAR, said: “Valencia CF is not only our first LaLiga partner, they are also our first professional sports team partner outside of the United States and opens the door to further global expansion at the highest level of sports. Our shareholders can take great pride in this achievement.”
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