November 19 – Mastercard have extended their sponsorship of the Brazilian football confederation (CBF) and the country’s national team until 2024.
“It is a great satisfaction to continue to have Mastercard at our side,” said CBF president Rogerio Caboclo. “The extent of our relationship becomes even more relevant, given the adverse scenario around the world. The company, which has long been a partner in global football, renews its confidence in the Brazilian team, reinforcing the enormous value of our yellow jersey.”
Mastercard first became a partner of the CBF in 2012 in a contract that expires this year. The new agreement will run through until 2024 and will give Mastercard signage and ad opportunites at Brazil matches as well as promotion of the brand through CBFs media channels. The deal extends through all the CBF’s national teams.
The governing body and the five-time world champions also have sponsorship deals with Nike, Itaú, Vivo; Guaraná Antarctica, Gol, CIMED Genéricos, SEMP TCL, Fiat, Ultrafarma and EF English Live. No value was given for the Mastercard renewal.
In 2019, the CBF enjoyed record revenues, generating income from sponsors, TV rights sales and the FIFA World Cup legacy fund. Revenue grew to 957 million reais ($197 million), up by 43% from 2018.
Contact the writer of this story, Samindra Kunti, at moc.l1734927464labto1734927464ofdlr1734927464owedi1734927464sni@o1734927464fni1734927464