January 8 – Tottenham Hotspur have unveiled a multi-year deal for their first sleeve sponsorship. Online car retail platform cinch will become the club’s Official Sleeve Partner, starting with this weekend’s matches.
The cinch logo will appear on both the men’s and women’s teams with its debut in the women’s fixture against Birmingham City before the men’s team face non-league Marine in the FA Cup Third Round.
Cinch, who only launched in 2019, will also have visibility on the matchday perimeter and multi-tiered digital ribbon advertising system at the club’s stadium, as well as the rights to run campaigns across the club’s social and digital platforms.
Nick Hoyle, Head of Partnership Development at Tottenham Hotspur, said: “We are excited to welcome cinch to our family of brand partners as our first Official Sleeve Partner. cinch is such an innovative brand and their customer first approach is well aligned with our own commitment of delivering an unrivalled experience for our fans.”
Online car-etailer Cazoo recently entered the Premier League sponsorship market picking up the shirt front logo positions at Aston Villa and Everton. The Everton deal was reported as a £27 million, three-year sponsorship.
No value has been given for cinch’s first foray into football.
Avril Palmer-Baunack, chairwoman of Constellation Automotive Group, owners of cinch, said: “We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support cinch in its journey to become the brand of choice when it comes to buying a used car. We’re all about putting the customer first and taking the faff out of car-buying, and we’re looking forward to getting to know the loyal Spurs fans over the coming years.”
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