January 14 – Sportradar has taken over as the official video and data distribution partner for the Asian Football Confederation’s national and club competitions, in an eight-year agreement running from 2021 to 2028.
The deal, negotiated via Football Marketing Asia (FMA), will see Sportradar collect and distribute audio-visual content and match-related data including from the 2023 Asian Cup in China, and the AFC Champions League. The eight-year term covers two separate cycles; 2021 to 2024 and 2025 to 2028.
AFC General Secretary, Dato’ Windsor John, said: “We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers.”
The AFC already has a long-standing integrity services agreement with Sportradar that began in 2013 and has been at the forefront of the AFC’s anti-match fixing activity. That agreement includes educational activity as well as monitoring book-maker feeds for suspicious betting activity, and match-fixing investigations.
Sportradar CEO, Carsten Koerl, said: “We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership.”
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