January 27 – Premier League Manchester City have gone ownership local with a new partnership with life insurer Zurich International Life, who will become the Club’s Official Insurance Partner in the United Arab Emirates, the country of the club’s owner.
The partnership will see activation via digital assets and the club’s esports division, including an online FIFA tournament for Manchester City fans, casual gamers and esports fanatics.
Stephan Cieplik, senior vice president of global partnerships at City Football Group, said: “Over the last few years, Manchester City has been able to expand our digital and esports offering and I am pleased that Zurich will be joining us on this journey as we discover new ways in which our audiences engage with the club.”
Zurich have previously been involved in cricket and golf and recently became the Official Insurance Partner of Mumbai City FC in India and the UAE. City Football Group is currently advising Mumbai City FC and is awaiting final approval of an agreement to buy a majority stake in the club.
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