April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.
No term or value has been anounced for the deal that will designate noon.com as the Official Online Marketplace Partner of Manchester City in the Middle East and will give it the use of matchday and digital assets, as well as working to provide experiences to engage with fans, customers, and local businesses in the Middle East.
Noon.com launched in 2017 as an e-commerce platform and online shopping destination, and has rapidly grown into what is described as “an ecosystem of seven products and services, all developed to help empower and inspire a generation of diverse digital-first consumers and businesses.”
Noon’s core products and services are noon-com, noon Daily and NowNow.
Manchester City, owned by UAE-controlled City Football Group – is keen to engage deeper and build its Middle Eastern fanbase.
Stephan Cieplik, senior vice president of Global Partnerships Sales, City Football Group, said: “The Club has a passionate and engaged fanbase in the region and we’re pleased that noon.com will be joining us as we continue on this journey. We look forward to working together throughout the partnership to provide experiences and activations to engage with new audiences in the region.”
“This partnership with Manchester City, is a proud moment for noon,” said Ali Kafil-Hussain, chief of staff, noon.com. “We will work together to further amplify experiences for our customers and sellers, creating meaningful moments and even bigger wins for our communities. This is a vote of confidence not just in our platform but in our sellers, customers, and team. I’m excited to see this partnership grow.”
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