April 27 – The Eredivisie has agreed a three-year agreement with gaming developers First Touch Games with its 18 clubs appearing in the new version of mobile football game Score! Hero 2.
Score! Hero 2 is the follow-up iteration of Score! Hero that has been a leader in the mobile games market for more than 5 years, and has had more than 300 million downloads worldwide.
The Eredivisie will be an ‘anchor property’ in the game that all features Spain’s La Liga, Germany’s Bundesliga and the Belgian Pro League.
Charles Chapman, CEO of First Touch Games, said: “We are delighted to be partnering with the Eredivisie for the launch of Score! Hero 2. The Eredivisie is amongst the most admired and respected football leagues in the world, displaying an abundance of skill, quality and class that is a joy to watch. It is these qualities that we aim to bring to Score! Hero 2, underpinning its success for many years to come.”
First Touch Games is a specialist mobile sports publisher based in Oxford, UK. Other well-known games include ‘Dream League Soccer’ and ‘Score! Match’. All its games can be downloaded in the iTunes App Store and Google Play Store.
Marc Rondagh, Business Development Manager of the Eredivisie, said: “Score! Hero 2 offers us a platform to reach new young fans, to engage existing fans more and boost the Eredivisie’s profile on an international level. In addition, the game adds a lot of excitement in days when there is no football.”
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