May 17 – Global payment and technology provider Mastercard is joining the National Women’s Soccer League as an official partner in a multi-year deal.
Mastercard began activation of its sponsorship at the weekend with the launch of ‘Priceless’ experiences both virtually and in-person, making its ‘VIP Game Day Experience’ live on Priceless.com. “This first experience is to be held in-person, outdoors, at NWSL games, in accordance with all local COVID guidelines and abiding by all state regulations,” said a company press release.
“Growing passions and fostering connections is core to what Mastercard stands for,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “We are honoured to support the very passionate NWSL fan base. Together with the league, we look forward to elevating their game day experiences all season long, bringing fans closer to what they love.”
Portland Thorns FC Star Crystal Dunn has been named as a first Mastercard Global Brand Ambassador from the NWSL. Mastercard has built a strong portfolio of women’s sponsorship assets in football in recent years including Pernille Harder, Ada Hegerberg, Sam Kerr, Saki Kumagai, Wendie Renard, Alex Scott, Arsenal WFC, CBF Women’s team, Olympique Lyonnais Féminin, and the Copa America Women.
As part of the partnership, Mastercard will create a football-themed curriculum for its signature science, technology, engineering and mathematics (STEM) programme, Girls4Tech™. Mastercard will also dedicate resources to educating players on their own financial wellness, “better enabling them to pursue opportunities that will bring more ubiquity to sports across gender”.
“We are excited to welcome Mastercard as one of our Top Tier Partners, a brand with a storied history of creating priceless fan experiences,” said NWSL Commissioner Lisa Baird. “We have the best fans out there. Their commitment to the sport is unrivaled. They deserve to have an experience on par with any major sports league, and that time has arrived. The planned Mastercard activations have the power to unite and energise not only our current fan base, but to bring even more fans in, truly benefitting our players and women’s soccer overall.”
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