May 24 – Leicester City, who narrowly missed out on a Champions League spot, have scored what the clubs says is a record new shirt sponsorship with global online trading company FBS becoming the principal club partner.
FBS replaces the Thailand tourist board shirt sponsorship in a three-year agreement that saw their logo on the club shirt for the final game of the season on Sunday. No value was given for the deal.
Susan Whelan, chief executive officer for Leicester City, said: “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies. Establishing key partners of this scale and ambition has always been a central part of our vision for the club, enabling us to keep investing in improvement and growth while enhancing the club’s profile all over the world.”
FBS has more than 16 million customers worldwide and aims to use technology to make investing into the financial markets accessible to everyone
Yulia Ivanova, FBS chief executive officer, said: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally.
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