June 1 – Regional confederation Concacaf has struck an e-commerce deal with Sym Entertainment that will allow it to sell official licensed products of its main competitions on Amazon platforms worldwide.
The deal is the first of its kind for a confederation and is another “part of the positioning and brand consolidation strategy” Concacaf has been undertaking.
Last week Concacaf launched a new website in advance of a packed summer of national team football that kicks off with the Nations League Finals this week and Concacaf Qualifiers for World Cup Qatar 2022. Beginning of July, Concacaf opens its expanded 2021 Gold Cup with 12 teams playing off in Fort Lauderdale for the final three group slots. Group play begins July 10, culminating in the final in Las Vegas on 1 August.
“The new website has been developed and designed by Concacaf as part of a wider fan engagement strategy. The new Concacaf.com site will sit alongside an increasingly popular Concacaf App, and multiple official social media channels,” said the confederation.
The retail offering via Amazon will see official licensed merchandise on e-commerce platforms aimed at audiences in the Concacaf region, Europe and Japan.
Initial focus is on product around the Gold Cup, Nations League and Scotiabank Concacaf Champions League.
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