June 10 – The Scottish Professional Football League (SPFL) has unveiled online used car marketplace cinch as its new title sponsor in a five-year deal it is saying is the biggest the SPFL’s history.
The sponsorship will run until the 2025/26 season and will include all four of the league’s divisions, who will be known as the cinch Premiership, cinch Championship, cinch League 1 and cinch League 2.
cinch will also become the SPFL’s Official Car Partner.
SPFL chief executive, Neil Doncaster, said: “This is an enormously significant partnership for our member clubs, and for Scottish football as a whole. Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.
“Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era. It’s a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.”
Cinch is owned by the Constellation Automotive Group, which also owns WeBuyAnyCar and BCA, and recently raised more than £1 billion to grow cinch across the UK and Europe
Robert Bridge, cinch chief customer officer, said: “We are delighted to support the SPFL and welcome them to our high-profile family of sports sponsorships. It’s another great win for cinch that will play such an important role in putting us and our customers at the centre of some fantastic sporting moments.
“Scottish football has a UK audience of over 20 million but more importantly, it is the heartbeat of the Scottish community. As football fans make a return to stadiums for the new season cinch looks forward to being there alongside them for all those celebratory moments we’ve missed so much as we continue to make buying a car as faff-free as possible across Scotland and the UK.”
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