July 1 – Adidas have renewed their kit deal with Portuguese giants Benfica for a further six years, taking them through to the end of the 2026/27 season.
It is a partnership between the two that now spans more than three decades – 1983/84 – 1989-90 seasons and 1997/98 – 2026/27 seasons.
The new partnership has been launched under the tagline ‘Benfica we are all. United’ , and features the players Pizzi, Grimaldo, Taarabt, Paulo Bernardo, Morato, Henrique Araújo, Tiago Araújo and João Ferreira.
An announcement video highlights some of the moments of Benfica’s recent history, remembering iconic names like Rui Costa, Simão Sabrosa, Nuno Gomes, Jonas, Renato Sanches and João Félix, as well as highlighting the club’s commitment to new generations and gender equality.
“Benfica and Adidas already have a long and strong relationship based on commitment, innovation and excellence. Therefore, it is natural to renew the partnership for another six years between two entities with a global dimension. Benfica continues to be part of an elite family where the biggest clubs in the world are present,” said Luís Filipe Vieira, President of SL Benfica.
The Benfica shirts for the upcoming season have returned to a more classic style, theclub’s traditional colours while the away strip returns to the white tone with red stripes and the symbol in black. Benfica’s founding year of 1904 is watermarked on the back of the shirt.
“Benfica is one of the best clubs in the world of sports. After more than 30 years of collaboration, it is an honor and a privilege to continue hand in hand for another 6 years. This agreement helps us fulfill our mission of being the best sports brand in the world,” said Marta Rios, General Manager of Adidas Iberia.
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