July 22 – After 27 years the Pirelli logo will be replaced on the front of the Internazionale by a blockchain and cryptocurrency business that will promote their joint product launch in a one-year deal.
Blockchain provider Chiliz that provides the cryptocurrency platform for the Socios.com Fan Tokens, will us the front of the Inter shirt to promote their soon-to-be-launched $INTER Fan Token.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “The Inter Milan front of shirt is the perfect space for us to promote the start of this new partnership and build mass awareness of the opportunities for innovation and engagement created by the $INTER Fan Token
Socios.com have ramped up their marketing engagement with their football partners as they have rapidly added new Fan Token launches. In June socios.com added LaLiga’s Valencia CF to their roster of clubs in a deal that will also see the $VCF promoted on the front of the club’s shirt for the 2021-22 season.
Earlier this month the Argentina Football Association (AFA) sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.
Fan Tokens are collectible digital assets that are minted on the Chiliz blockchain and tradeable on cryptocurrency exchanges. Owners have access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions via the mobile app Socios.com.
Alessandro Antonello, Corporate CEO of Inter, said: “We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry. This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period.
“This jersey is of particular importance to us, since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans.”
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