July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
The new agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League in 2021, 2022 and 2023.
“PlayStation has been a valued partner of the UEFA Champions League for more than 23 years, so I am delighted that we are able to celebrate a three-year extension to our relationship,” said UEFA marketing director, Guy-Laurent Epstein.
“UEFA’s long-term partnerships with innovative brands like PlayStation are invaluable to UEFA in promoting our competitions globally, and in particular in the digital space, so we look forward to continuing our relationship as we enter a new UEFA Champions League cycle.”
PlayStation will present the Official Player of the Match award at each UEFA Champions League encounter and the Player of the Week across UEFA’s digital channels. PlayStation will continue to support the UEFA Champions League Gaming Hub with the enhanced UCL Fantasy and Predictor games.
“We have enjoyed a strong collaborative relationship with the UEFA Champions League for over 23 years, delivering unique football experiences to our community of PlayStation fans around the world,” said Eric Lempel, senior vice-president and head of global marketing at Sony Interactive Entertainment.
“Football is integral to the PlayStation DNA, and we know many of our gamers are as passionate about football as we are. We look forward to our continued partnership and the excitement of the upcoming 2021-24 cycle.”
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