August 18– LaLiga, which has struggled to establish a broadcast home in the UK following the non-renewal of its deal with pay TV Sky Sports, is now attacking the British market with distribution into bars and pubs.
With its UK broadcast partner Premier Sports, LaLiga has partnered with Stonegate Group, the largest pub group in the UK, to offer blanket LaLiga coverage at venues across the country via LaLigaTV, the 24/7 television channel that airs every live match from LaLiga Santander.
Stonegate Group has identified nearly one hundred ‘LaLigaTV pubs’ that will promote the channel.
“We’re happy to partner with LaLiga and Premier Sports to bring LaLigaTV to fans at key Stonegate venues across the country” said Stephen Cooper, Sport Marketing Manager for Stonegate Group. “Our research has shown that LaLiga is one of the most popular international sports properties in the UK.”
Premier Sports already has a major presence in pubs across the UK and has worked hard, in tandem with LaLiga, to promote the Spanish game in the UK and establish a larger British audience.
“Premier Sports continues to offer the best in live sport to bars and pubs across the United Kingdom,” said Graham Byrne, Director of Commercial Customers at Premier Sports. “In this regard, we’re pleased to see so many Stonegate venues taking a clear interest in showing the best of Spanish football via LaLigaTV.”
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