August 24 – Serie A champions Inter Milan have renewed their sponsorship with pasta brand La Molisana for a further two seasons, taking them through to the end of the 2022/23 season.
La Molisana, who have been a club partner since 2019, will keep its designation as Inter’s Official Pasta, and will expand its involvement by becoming the Official Women’s Team Partner.
No value was given for the extension.
“We’re delighted to have extended our partnership with Inter, a solid club and the reigning Italian champions,” said La Molisana CEO Giuseppe Ferro.
“It gives us flexibility when it comes to communicating our brand in Northern Italy, which is an area of great interest to us. It’s a significant partnership between business and sport, and to add even more momentum we’ve decided to show our support for the women’s team by becoming the Official Women’s Team Partner this year.”
La Molisana logo have pitchside boards for all Inter home games as well as a package of digital rights.
Celebrating Inter’s 19th Scudetto, Molisana designed a limited edition pack for its Spaghetti product that was wrapped in special packaging based on the IM Scudetto design concept.
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