August 24 – Sportswear brand and ball supplier Kelme has become the Official Global Supporter of the AFC’s National Team Competitions in a deal that includes providing the official match ball for the AFC Asian Cup China 2023.
The deal with Kelme covers the 2021 to 2024 rights cycle and will see Kelme provide sports apparel and accessories for the AFC’s national team competitions, including the Qatar 2022 qualifiers, the Asian Cup 2023 in China, the Women’s Asian Cup India 2022 as well as the AFC U23 Asian Cup Uzbekistan 2022.
Kelme has partnerships with leagues and clubs in China including the China Women’s Super League clubs, Chinese League One, China League Two and others. Kelme also partners a number of La Liga First and Second Division clubs.
Windsor John, the AFC General Secretary, said: “Kelme has established its presence as one of the world’s leading sporting apparel companies and we thank them for their belief and confidence in the AFC and Asian football.
“The AFC’s commitment to deliver world-class competitions is stronger than ever and together, we are confident of creating a mutually beneficial partnership that will enable both the AFC and Kelme realise our shared ambitions.”
Patrick Murphy, CEO at Football Marketing Asia, who negotiated the deal as the AFC’s exclusive commercial partner, emphasised the collaboration with Kelme on bringing unique experiences to fans of Asian football through digital and traditional channels, and in particular with the upcoming Asian Cup in China in 2023.
Ke Yongxiang, president of Kelme said: “For decades, football has been at the core of our brand and we are dedicated to continue challenging ourselves to drive innovation and to supply high-quality equipment to the sport industry. We are hence looking forward to collaborating with the AFC on the upcoming national team competitions including the AFC Asian Qualifiers – Road to Qatar and the AFC Asian Cup China 2023.”
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