September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.
Described as a multi-year deal, the ‘Goals for Change’ partnership will see local and global initiatives focused on three specific areas: sustainability, health and opportunity.
An early initiative will see more than 500,000 recycled plastic bottles from Anfield turned into new Mr Muscle packaging through upcycling programme.
The club launched its own ‘The Red Way’ sustainability initiative earlier this year.
“Plastic waste is a threat to our planet for this and future generations,” said Fisk Johnson, chairman and CEO of SC Johnson. “At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool FC is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic-recycling loop.”
SC Johnson will also get involved with the club’s local community activation and charitable initiatives run by Liverpool FC Foundation, including the international programme Right to Play.
Matt Scammell, Liverpool’s commercial director, added: “SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.
“I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.”
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