October 15 – Russian owned Ligue 1 club AS Monaco has announced a partnership with Russian sports betting firmLiga Stavok, who will become a regional partner for the 2021-22 season.
Liga Stavok will receive inventory on the virtual LED boards from the Stade Louis-II as well as a presence on the club’s social networks.
The club said the deal will also enable Liga Stavok to strengthen its commitment with Gambit Esports, also a partner ofAS Monaco Esports, and which has seen the creation of the AS Monaco Gambit team which plays at the highest level on the Dota 2 and Fortnite video game titles.
Oleg Petrov, Vice-president and CEO of AS Monaco : “This collaboration with a major player in the Russian sportsbetting market will allow us to strengthen our attractiveness, develop our visibility and offer a special experience toRussian fans of AS Monaco and football.”
The partnership marks Liga Stavok’s first sponsorship step into the international football market.
“The club has a rich history, an impressive list of sporting achievements and an incredible number of trophies to itscredit,” said Yuri Krasovsky, President of Liga Stavok.
“For Liga Stavok, this partnership is a logical next step in the implementation of our business strategy, which is tostrengthen our presence in the international market.”
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