November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
The Japanese car maker was City Football Group’s first multi-club partner, first signing in 2014. No value was given for the sponsorship.
To mark the renewal Nissan and Manchester City have also released a content campaign titled ‘Electrify the City’ and featuring Manchester City manager Pep Guardiola alongside Nissan’s Formula E racing driver Sebastien Buemi.
Roel de Vries, City Football Group’s Group Chief Operating Officer, said: “City Football
Group’s partnership with Nissan made history in 2014 as the first partnership to include
multiple CFG Clubs and we’re delighted to extend our relationship once again. Nissan share our passion for innovation and our aim to excite people, whether that be with world-class football or automotive technology, as it shows inNissan’s latest campaign.
“We look forward to continuing to work closely together in and we’re excited by what the partnership may
bring next.”
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