December 14 – Premier League newcomers Brentford have signed structural steel fabrication company, Steelo, as an Official Club Partner until the end of 2023/24 season.
The London-based company was founded in 2009 and has grown quickly. The Brentford partnership is at the centre of Steelo’s planned growth as it looks to build its digital profile, awareness and engagement with an emphasis in the local community.
The Steelo brand will appear on the LED pitchside boards, while the company will activate a number of digital promotions to fans. The deal will see investment being made into the Brentford Community Sports Trust with Steelo will also support the Brentford Community Sports Trust’s local education initiatives.
James Parkinson, commercial director, Brentford Football Club, said: “Steelo’s culture and values are very much akin to our own. They are ambitious, have a track record of innovation and have a reputation for high standards in the industry. A partnership with them is a strong fit for Brentford FC. We look forward to working with Michael Krajewski (Steelo founder) and his talented team over the coming years, especially their participation in the community.”
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