February 3 – AS Monaco has unveiled Purnell as the club’s official timekeeper in a deal that will run until 2025.
Purnell, founded in Geneva in 2020, is a luxury watch brand that the company says brings ‘more future than past’ to watchmaking.
The partnership will see the club and Purnell create an exclusive co-branded collection which will be unveiled in thespring of 2022.
Purnell’s marketing activation will include the display of company product in the Stade Louis-II and the PerformanceCentre, as well as digital marketing inventory and a package of money can’t buy experiences to use in promotions.
Oleg Petrov, Vice President General Manager of AS Monaco, said: “Purnell is a brand known for its know-how, its audacity, its sense of innovation and performance, notions that fit perfectly with our philosophy. We are looking forwardto this collaboration.
No value was given for the sponsorship.
Maurizio Mazzocchi, CEO of Purnell, said: “Like our watches, AS Monaco represents prestige, style and dynamism.Our two brands are rare jewels in their respective fields, and we fully identify with AS Monaco’s slogan: Rise, Risk, Repeat.”
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