February 23 – Have ball will travel … peacefully. UEFA is partnering with the World Tourism Organisation (UNWTO) to promote the benefits of sport and sports tourism “for development and opportunity for all”.
The co-operation agreement will facilitate travel and mobility and promote the opportunities for jobs and education.
Tourism and football tourism are “both people-led sectors with the capacity to promote understanding, friendship and solidarity and drive social and economic change,” said UEFA.
The two organisations said they will work together to create a lasting legacy across Europe. UEFA will participate at the UNWTO Global Youth Tourism Summit which encourages youth to have a say in the future and gives them skills and education in the tourism business.
UEFA president Aleksander Čeferin (pictured with UNWTOSecretary-General Zurab Pololikashvili) said: “Sports tourism is one of the fastest-growing sectors in tourism. And tourism and football, as the world’s most popular sport, uniquely complement each other. Sporting events, such as the UEFA EURO and the UEFA Women’s EURO, are making an exceptional contribution to tourism in the host countries.
“Even more important is that football offers teams and supporters a chance to travel across the continent, discover new destinations and learn more about different cultures. I cannot think of a better way to learn more about each other, grow together rather than drift apart.”
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