March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.
Jewson will also have exposure at the EFL’s showpiece Wembley finals including the Carabao Cup, Papa Johns Trophy and the Sky Bet Play-Off Finals. Jewson will also have presence on the EFL website, social media channels and streaming platform iFollow.
As part of the sponsorship Jewson will launch a girls’ grassroots football initiative delivering 72 sponsored football kits to girls’ football clubs throughout the UK.
EFL chief commercial officer, Ben Wright said: “The partnership demonstrates the EFL’s ability to offer local activation on a national scale with almost all of our 72 EFL clubs in close proximity to a Jewson business. Jewson is planning some great initiatives to bring the partnership to life and build engagement between customers, staff and the clubs.”
Jewson has 500 branches across the country, with many are located close to one of the EFL’s 72 clubs across England and Wales.
Gareth Drew, Jewson Marketing Director, said: “We will be launching a programme of events and incentives to bring our customers and colleagues closer to the action. We know that football is a diverse sport and extremely popular amongst our customers, therefore this partnership is a great fit for our business and will certainly strengthen the Jewson brand.
“This is a landmark national deal for Jewson and we have already had a lot of customers and colleagues commenting on how great it has been to see the brand supporting Clubs across the English pyramid,” he continued.
No term or value was given for the sponsorship.
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