April 28 – Swedish lottery operator Svenska Spel has expanded its football activity with the allocation funds to support a number of street football projects across the country being developed by the Swedish Football Association (SvFF).
Svenska Spel has committed SEK3 million (€300,000) via its Movement Fund to the project that will bring organised street football activities to local communities. Earlier this year Svenska Spel extended its sponsorship of Swedish football for seven more years.
Marie-Louise Dahlberg, Competition Developer at the Swedish Football Association, said: “Thanks to the funds from the Movement Fund, we can start up a new, more spontaneous variant of football that can be played regardless of location.
“The twelve associations that have been selected will organize day tournaments and try-out opportunities around areas where children, young people, adults and the elderly are located, such as beaches or in the middle of the city.”
The projects are focused around 3-a-side games and are structured to focus on inclusion and as an easy route to getting involved in football.
Removing barriers to getting involved in sport is a fundamental tenet in the allocation of support from Svenska Spel’s Movement Fund.
“Street football makes it easier for more people to get in touch with the sport. By being able to offer the sport in more places than the typical football pitch, the threshold for both football and movement is lowered,” concluded Linn Rydstedt, Project Manager for the Movement Fund at Svenska Spel.
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