July 5 – Manchester City has teamed up with gambling platform 8XBet as a regional sponsor in Asia.
8XBet will be the English champions’ official betting partner across the Asian continent, with the new partner guaranteed LED advertising visibility on match days at City’s Etihad stadium. It will also enjoy a presence across the club’s digital assets in Asia.
“We are delighted to welcome 8Xbet as a regional partner of Manchester City today. 8Xbet shares our commitment to entertaining and providing great experiences to customers and fans alike,” said City Football Group vice-president of global partnerships marketing and operations, Tom Boyle.
“The new partnership provides the club an opportunity to further increase our presence across the region and we look forward to working with 8Xbet.”
It’s the first time that 8XBet have entered a club sponsorship deal in football. The Asia-facing sports betting operator and gaming site is licensed in Curacao and Great Britain and operated by Isle of Man-based TGP Europe.
Yesterday the City Football Group, owners of Manchester City, confirmed that they had acquired stakes in Italy’s Palermo, bringing the number of clubs in the group’s portfolio to 12.
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