August 4 – Premier League Fulham, back in the top flight after a year’s absence, have awarded Sodexo Live! an 11-year contract as venue partner for the new Fulham Pier development built on the old Riverside stand of Craven Cottage on the banks of the Thames River .
The mixed used development will increase Craven Cottage’s match day capacity to 28,000, as well as introduce a range of facilities that can be used outside of match days including restaurants, a Riverside Market, meetings and events spaces, bars and lounges, a basement entertainment venue, a boutique hotel and a spa experience.
The total cost of the development, which began in 2019, is between £80-100 million and has involved land reclamation extending the banks of the Thames.
Alistair Mackintosh, Chief Executive Officer of Fulham Football Club, said: “Fulham Pier is a game-changing development for the local community. It will not only bring a wide range of high-quality amenities to the area; it will also attract visitors from far and wide. We are glad to be working with Sodexo Live! on the project and we look forward to making Fulham Pier a remarkable destination.”
The construction is close to completion with Fulham saying the development will be a world leading leisure experience.
Sodexo Live! will “support the physical delivery of the venue and will act as commercial lead to bring together the best of London’s restaurant and entertainment scene via a selection of premium branded retail partners,” said the club.
David Trotter, Divisional Managing Director of Sodexo Live! UK & Ireland said: “This is an incredible project that will put Fulham Pier at the heart of its community, as a leader in cutting edge hospitality and leisure. We are delighted to be the venue partner for Fulham FC and look forward to bringing the breadth of our knowledge in hospitality, retail, guest experience and venue management to this amazing project.”
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