October 20 – The Asian Football Confederation (AFC) have expanded their media partnership with Sportsdigital to cover the 2023 Asian Cup in Germany, Austria, and Switzerland.
Sportsdigital, a pay-tv football broadcaster, covers the U-23 Asian Cup, the AFC Cup as well as all of the AFC’s men’s youth competitions, but the partnership will now extend to its next flagship continental championship.
The broadcaster will make the Asian Cup available in Germany, Austria, and Switzerland. The terms of the deal were not disclosed.
“The AFC is pleased to extend its partnership with Sportdigital to include the Continent’s most prestigious men’s national team tournament,” said AFC general secretary Windsor John.
“Each edition of the AFC Asian Cup has reached new records in TV viewership and digital engagement and this partnership is yet another fine example of the ever-expanding stature of Asia’s crown jewel.”
Earlier this week, the AFC awarded Qatar the hosting rights for the 2023 Asian Cup after China withdrew as hosts because of the country’s covid-zero policy. The Qatari, who will host the World Cup in November and December as well as the 2024 U-23 Asian Cup, beat South Korea and Indonesia in the bidding race.
“The passion for football is continually on the rise, especially on the Asian continent, so we are confident that the AFC Asian Cup Qatar 2022 will be widely celebrated as a football spectacle, boasting world-class arenas with highly attractive teams and talents,” said Managing Director of Sportdigital Fussbal Gisbert Wundram.
“We are very proud to be the only broadcaster of the AFC Asian Cup Qatar 2023 in the German-speaking part of the world, providing comprehensive and exclusive coverage of this great competition.”
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