Inter head into Champions League final debuting Paramount+ in front-to-back deal

June 4 – InterMilan will showcase their new shirt sponsor Paramount+ at the Champions League final this weekend.

Debuting on the front of the shirt for Inter’s final game of the Serie A against Torino this weekend, the Champions League final will be second and final match in the front of shirt position before switching to the back of Inter’s shirt for next season.

The deal is reportedly worth €10 million.

Inter have been playing without a shirt sponsor for the past month after the club removed cryptocurrency DigitalBits from the short over non-payment of the sponsorship.

Speculation had been that Inter would give the front of shirt space to a charity.

Paramount+ have recently launched in Italy and being on the shirt for the Champions League final will be a clear statement of intent.

Meanwhile the hunt for a new shirt sponsor continues with Turkish Airlines, LeoVegas, Binance and Hisense all rumoured to be interested in a deal priced at €30 million.

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