July 4 – FIFA has announced Yadea, producer of two-wheeled vehicles including electric-powered motorcycles, bicycles and scooters, as a Tournament Supporter in the Asia-Pacific region for the Women’s World Cup 2023 that kicks off later this month.
Yadea was a Regional Supporter of the 2018 and 2022 men’s World Cup and FIFA said “this renewed agreement continues the longstanding relationship between FIFA and the Chinese firm.”
“It is a great honor to support the FIFA Women’s World Cup 2023… The conveyed inclusiveness, happiness and fairness resonate the mission of Yadea, initiating an enjoyable and green commuting lifestyle for the world,” said Jerry Zhou, President of Yadea Overseas Business Group.
Founded in 2001, Yadea has positioned itself as a high-end brand with high-performance and high-tech products. Yadea has sold products and services to more than 70 million global customers in over 100 countries.
It’s mission is to generate “a happy and sustainable commuting lifestyle for the world”, and with this sponsorship to support the growth of the women’s game.
No value was given for the sponsorship.
FIFA’s Chief Business Officer, Romy Gai, added: “We’re delighted to welcome Yadea back to our commercial programme … the Women’s World Cup in Australia and New Zealand is going to be incredibly popular across the region, and Yadea are the perfect partner in helping to bring a refreshing and young audience to the women’s game’s pinnacle event.”
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