July 13 – AC Milan have renewed their partnership with BMW Italia who will remain a club Premium Partner and Automotive Partner.
BMW first signed with AC Milan 2021. With the new renewal the marketing focus will be on technological innovation and sustainability. Themes will be around promoting sustainability around the club and in society generally, as well creating greater awareness around reducing carbon footprints.
with the Italian branch of the BMW Group, which is staying on as the Club’s Premium Partner and Automotive Partner.
“With this renewal, the two brands remain committed to the idea that sustainability is a key strategic asset both in terms of business and the relationship with the environment and society, with a particular duty of care towards the youngest generations,” said the club.
AC Milan president Paolo Scaroni said: “We’re pleased to be able to continue the journey we’ve been on with an important partner in BMW, with which we share a vision, values and a pioneering, future-orientated approach, which has driven innovation in both of our respective sectors in recent years. Furthermore, we are proud to be able to work with a partner that fully shares our commitment to social topics, which are central to our way of doing business.”
The motor manufacturer through its BMW SpecialMente project, has had a long term commitment “to generating value for society and supporting projects that promote inclusion, integration and environmental and social sustainability. AC Milan shares similar values via its RespAct Manifesto and projects run by Fondazione Milan.
The joint BMW in Tour project, under the first iteration of the sponsorship, was a project was carried out in eleven stages, in which athletes with disabilities, employees and volunteers played football matches. The final, which will see the Official BMW Dealerships XI play Serie A’s Official Insuperabili First Team, and will be hosted by the Rossoneri at the PUMA House of Football in September.
The club said that with BMW “in the years to come”, it will continue to create a series of joint events and initiatives, to connect sport, cars, sustainability and lifestyle enthusiasts.
“We’re not only united by a passion for competition and the constant search for betterment, but also by 360° sustainability, in terms of business, environmental impact and society. We’re both committed to doing our bit, and we will continue to do so together for the next two seasons,” said Massimiliano Di Silvestre, president and CEO of BMW Italia.
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