August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.
The betting firm is the also a sponsor of Lazio in Serie A and Wolfsburg in the Bundesliga. In England’s Premier League it is the sleeve sponsor of Wolverhampton Wanderers. In Asia 6686 is known as the ‘angel number’ and considered to be lucky.
No value has been given for the Monaco deal.
The 6686 branding will feature on LED boards around the Louis II Stadium during home games, but this will only be visible via broadcast in Asia.
Monaco is the second-most followed Ligue 1 club in Asia behind French champions PSG, who have only grown their support after a successful pre-season tour in Japan met its conclusion last week. The Monagasques have three million followers in China alone.
Danny Chen, Brand Manager of 6686 Sport, said: “The collaboration between two organisations aims to combining industry expertise, innovation, and a love for the game. As both organisations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations. With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.”
The deal sees 6866 join Danish audio brand Bang and Olufsen in a busy month so far for Monaco’s sponsorship team.
Ben Lambrecht, CEO of AS Monaco, said: “This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”
Monaco kick off their Ligue 1 season versus Clermont this Sunday as the 2017 champions look to reclaim their title.
Contact the writer of this story, Harry Ewing, at moc.l1734892098labto1734892098ofdlr1734892098owedi1734892098sni@o1734892098fni1734892098