October 3 – UEFA has launched ticket sales for next year’s European championship in Germany with ticket prices ranging from €30 in the group stages to €2,000 for the final.
Launched on German Unity Day, the first phase of ticket sales runs from October 3 until October 26. After the window closes, tickets will be allocated by lottery.
UEFA has put 1.2 million tickets on sale from a total of 2.7 million tickets in this phase. Around 270,000 will be offered at the lowest prices – €30 in the group phase. A category I ticket for the final costs €1,000.
In a later sales phase, UEFA will offer ‘Prime Seats’, which it describes as more centrally located in category I. Those tickets will range from €400 in the group stages to €2000 for the final, which more than doubles the highest prices from Euro 2020.
Hospitality ticket prices have also increased by 40% from the World Cup in Qatar.
After the Covid-hit edition of the finals in 2021, UEFA is expecting a bumper European Championship with a projected revenue of at least €2.4 billion.
The tournament will be played across ten cities with the hosts kicking off the finals in Munich on June 14. The match schedule will be confirmed in greater detail following the draw in Hamburg on December 2 when 21 of the 24 finalists will be known. Berlin’s Olympia Stadium will stage the final on July 14. The other host cities are Cologne, Frankfurt, Dortmund, Leipzig, Gelsenkirchen, Stuttgart and Dusseldorf.
UEFA says the venues were chosen with sustainability in mind, forming three clusters to minimise travel of the fans – northeast, west and south. The European governing body received criticism for the tournament format of Euro 2020, which was played across 11 cities in 11 countries.
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