October 5 – Specialist football financial research and advisory group Football Benchmark is collaborating with London’s Birkbeck University to launch a special course in football management and finance.
The programme is designed to enhance the financial expertise of football professionals and provide crucial knowledge to those entering the football industry for the first time.
Geoff Walters, Dean of the Faculty of Business and Law and Co-Director of the Birkbeck Sport Business said: “This programme will provide students with relevant financial analytics and techniques for managing finances in professional football. The partnership with Football Benchmark is another example of how the co-creation of educational programmes is important to ensure that what we teach is relevant for football businesses.
The course will examine the underpinning economic prosperity of clubs, including analysis of media broadcasting, match-day attendance, commercial ventures, and player development. It will also highlight the latest trends at global level including the valuation of football clubs, M&A transactions, digitalisation and women football.
The teaching will be a mix of real-life case studies and industry leading as guest speakers on the more technical component of each module.
Andrea Sartori, Founder and CEO of Football Benchmark said: ” Our jointly launched course aims to equip everyone with up-to-date and valuable knowledge for those who wish to have a holistic sight on football management, from the fundamentals to the analysis of various business models. We are delighted to have prominent industry professionals joining as guest speakers, providing unparallel added value to our course.”
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